Jamie Campbell first came to the attention of the British public back in 2011 when he starred in the BBC documentary Jamie: Drag Queen at 16. The show followed Jamie as he created his drag queen alter-ego, Fifi la True, and planned to reveal her to his peers at end of school prom. The documentary was well received and has since been played in countries all around the world.


By chance, theatre director Jonathan Butterell caught the documentary and was instantly inspired. “I have to bring this to the stage” he recalls “and it has to be a musical!”. When asked for permission to turn his story into a stage show Jamie replied “of course” and that was that, but he had no idea what the future had in store.


Several years later and after Jamie had made the move to the bright lights of London city, Everybody’s Talking About Jamie premiered in February 2017 at the Crucible Theatre in Sheffield, selling out it’s three week run by word of mouth alone. The show received critical acclaim from audiences and critics alike. It was picked up by theatre producer Nica Burns and by November of that year it opened in London’s West End at the Apollo Theatre on Shaftesbury Avenue. The production won more acclaim and accolades including eight 5* reviews, winning three WhatsOnStage Awards and five Olivier Award nominations, along with a whole string of others.


The musical is also now being turned into a feature length movie by production company Warp Films and is currently set for a 2020 release.


Since inspiring such a massive phenomenon both Jamie and Fifi are embracing every opportunity as it comes. Jamie is using the power of his story to continue to inspire, especially the youth by giving talks and running workshops to promote acceptance, diversity and self confidence. Fifi la True is about to embark on her first UK Tour ‘Why Isn’t Everybody Talking About Fifi?’. Tickets are available through this website.